← The work

Concept case study

Under the Same Sun.

A three-act brand film for VEIL, a daily SPF serum we invented to show what Isle can make. Three people, three places, one product. Concept work, made to show the craft.

Type
Concept · not a client project
Brand
VEIL Daily SPF 50 Serum (fictional)
Format
27s brand film · 16:9
Cast
3 AI actors from our roster

Hover to preview. Click to watch with sound.

The idea

Sunscreen is a daily habit, so the film follows three different days.

Each act puts the same bottle in a different life: someone outdoors, someone commuting through a city, someone at work. The cast is the same roster that appears in our UGC samples, which is the point: one actor stays the same person across a feed ad and a film.

Act one

A beach at midday

Cast: The Hybrid Athlete

Wide shot of a sunny beach with a parked vintage 4x4.
Close-up: hands pressing the VEIL serum pump.

Act two

A Tokyo crossing

Cast: The Seoul–Tokyo It-Girl

Overhead shot of a busy pedestrian crossing in Tokyo.
A young woman touches her cheek on a sunny city street.

Act three

A high-rise boardroom

Cast: The Executive

A hand sets the VEIL bottle on a boardroom table in low sun.
A woman in an ivory blouse smiles in window light.

Stills from the final cut · AI-generated

How it was made

Concept, draft, review, final.

  1. 01

    Concept first

    The film is built on one idea: the product's story, told through three people's days. Every shot was decided as a still before a frame of video was made.

  2. 02

    Dedicated draft

    Each act is drafted and reviewed on its own, so timing, movement and performance are right before the final render.

  3. 03

    One review round

    Backgrounds and small details were remade to match the concept more closely. The beach became sunnier; the city got its crowd.

  4. 04

    Finals and sound

    Every clip is checked for quality before the final render, then cut together with music and sound design, so your customer sees the story, not the seams.

What this shows

  • Three actors who stay the same person from shot to shot.
  • Art direction across three locations and three kinds of light.
  • A finished edit with music, sound design and an end card.
  • The process we use for paid films, from concept to final cut.

A film like this for your brand: Commercial film, $799 (30s, multi-scene) or Mini brand film, $399 (15s, one scene). Launch pricing, delivered in 24 hours.

See all formats →

Three free images. Your product, in 24 hours.

Clean and free to use. No card, no call. Send a product link and we’ll show you what a batch would look like.

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